Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...
Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...
CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...
As content creators, aggregators and distributors continue to finagle their respective paths around the constantly changing video-consumption desires of global audiences, the race to monetize content ...
Ad tech loves shipping new products, versions, features, roadmaps, acronyms… all meant to fix targeting, measurement, ...
The streaming sector is regaining momentum after a post-pandemic lull. Roku just made a new deal with Amazon and is making progress toward profitability. The Trade Desk is seeing solid growth, but is ...
Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. A lot of schadenfreude has floated around the recent U.S.
Nihon Kohden, a global leader in medical device innovation for high-precision patient monitoring and diagnostics, has announced via press release the acquisition of a 71.4% stake in NeuroAdvanced Corp ...
Can you imagine if there were 80 different ways to insert ads into content? While there are parts of the advertising business that seem oversubscribed, there are only a couple of ways to insert ads ...
Galco Industrial Electronics, Inc. ("Galco") announced the acquisition of Ad-Tech CCI, Inc. ("Ad-Tech"), a Harrisburg, Pennsylvania-based distributor of industrial controls, automation components, and ...
Archimed retains a 28.6% stake in Ad-Tech under the JV with Nihon Kohden Archimed acquired Ad-Tech in 2020 Nihon is a developer and distributor of medical electronic equipment Archimed has sold a 71.4 ...
Galco Industrial Electronics, Inc. (Galco) announced on Dec. 23 the acquisition of Ad-Tech CCI, Inc. (Ad-Tech), a Harrisburg, PA-based distributor of industrial controls, automation components and ...