If you're on the hunt for a job with the federal government, you should be aware of Veterans' Preference, which can give you preference over non-veterans for both getting a federal job and being ...

Ensuring patient safety and reducing medical waste rely on accurate surgical preference cards. A surgical preference card outlines the supplies, tools, and room setup that a surgeon needs to safely ...

Brand preference creates firm value by measurably improving profits, cash flow, and share. If more financial executives understood the economics of customer behavior and the financial power of brand ...

Most everyone has a brand that we always choose over its competitors. We reach for Coke instead of Pepsi, Apple instead of Android, Starbucks instead of Dunkin. We’re loyal to our favorite brands — we ...