When ITC launched the Classmate brand in 2003, India’s stationery market was dominated by small, unorganised players. With the paper-based stationery segment holding a Rs 16,500 crore market now, ...
Rediffusion-Y&R, consolidating on its existing relationship with ITC, has bagged the digital mandate for ITC's stationery brand, Classmate. Confirming the development, Rachana Dharia, Business Head- ...
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