(RTTNews) - Just after a few months of introducing advertisements in Prime Video, Amazon (AMZN) is now planning to introduce three new commercial formats to boost customer engagement and sell stuff.

Leaning into connected TV and stomping on the gas when it comes to interactive advertising, BrightLine said it is launching an Accelerator PTM (pedal to the metal) collection of ad formats. One of ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

BEIJING, Aug. 9, 2019 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, recently launched China's first "interactive native video advertising" (the "Commercial ...

Disney has recently made waves in the advertising world with its announcement of "Advergames" - interactive commercial breaks designed for platforms like Hulu and ESPN. This innovative approach aims ...

For the next several years, NBC Universal will rely on TiVo to tell it how television viewers are using their DVRs and, presumably, to introduce interactive commercials to the masses. By Paul Bond, ...

Unilever brands, Colman's sauces and Olivio spread, will run the first ever interactive television commercials with the UK's commercial operator ITV . Viewers with digital terrestrial television ...

EXCLUSIVE: It’s that time of year again. Super Bowl Greatest Commercials: Battle of the Decades, an annual interactive special where viewers vote for their favorite Super Bowl commercial of all time, ...