The author of the first textbook in Social Psychology, William McDougall, who served on the faculties of Oxford, Harvard, and Duke University, wrote that: “We may fairly ascribe the incapacity of the ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

The ability to articulate your values is a struggle for many people. It is not that they are without values, but being able to convey what is important to them can be difficult. Nevertheless, everyone ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Sigmund Freud liked cigars. However, he observed that love ...

In Nigeria’s fast-growing e-commerce space, getting people to notice your product is one thing. Getting them to buy it — and come back for more — is another. The real question for every online seller ...

The e-bike business is exploding with options for every type of rider. People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about ...

In the recent event "How Delivering Against Consumer Core Values Will Help Drive Business Growth," experts share how to understand and tap into customer values. Demographics don't tell the whole story ...

Merchants can help improve customer acquisition, conversion, and retention by understanding the role customer values play in purchase decisions. Pairing an understanding of customer values with data ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

The author of the first textbook in Social Psychology, William McDougall, who served on the faculties of Oxford, Harvard, and Duke University, wrote that: “We may fairly ascribe the incapacity of the ...