Forethought has offices in Melbourne, Australia and New York, USA. You can contact us via [email protected]. We’d love to hear from you.

Forethought is a Marketing Advisory, Strategy and Analytics company, focused on using market and customer evidence to drive client business outcomes.

It seems no matter which aspect of communications you examine, it is dificult not to conclude that instinct is giving way to ‘quantitatively-based reasoning’. By that I mean the quantitative techniques …

Forethought is an award-winning marketing research consultancy that helps clients to drive their brand, communications and customer experience outcomes

The August 2020 Normality Index shows the impact of the resurgence of the virus in Victoria. While this was felt most strongly locally it has had clear reverberations nationally.

Forethought's experts share insights and thoughts on marketing science, brand and communications strategy, CX design, decision making methods, and more.

Forethought is an internationally acclaimed marketing science consultancy that empowers our clients to achieve their growth ambitions. Using the scientific rigor of advanced analytics, we seek to …

Chief Executive Officer, Forethought As a leading marketing scientist, Ken queries the slow adoption of contemporary marketing science in the creation of communications content and explores how …

A leading Pharmaceutical company, launching a niche product into an already saturated treatment area, lacked sufficient understanding of the drivers of choice and how to disrupt prescribing behaviour …

rch 2015. From December 2005 to July 2009, Ian served as inaugural Chairman of the Australian Fair Pay Commission, and from January 2011 to February 2012, he was one of three panellists chosen to …