‘The COM-B model is a general model for predicting behaviour and developing interventions to influence it. This website is your hub for information about the model and how to use it to analyse and develop …

The COM-B model of behavior change proposes that to engage in a behavior (B), a person must have the physical and psychological capability (C) and opportunity (O) to exhibit the behavior, as well as …

The COM-B model refers to a framework that describes behavior (B) as being influenced by capability (C), opportunity (O), and motivation (M), emphasizing the interplay between these factors to support …

Published in 2011, the model emerged from a systematic review of 19 existing frameworks of behaviour change. The researchers sought to create a more unified and practical approach to understanding …

The Behaviour Change Wheel (BCW) and COM-B model was developed from 19 frameworks of behaviour change identified in a systematic literature review by UCL, Centre for Behaviour Change:

The COM-B model equips coaches with a systematic and comprehensive framework for guiding their clients toward successful behaviour change, whether it's related to health, lifestyle, or personal …

The COM-B model boils behaviour (B) down to three core components; capability (C), opportunity (O), and motivation (M). This model for behaviour change is effective because it simplifies complex …

Developed by researchers at University College London (UCL), the COM-B model provides a clear, evidence-based framework for behaviour change. At its core, the model tells us that behaviour (B) …

What is the COM-B Model? The COM-B Model is a well-known framework for understanding behaviour change, identifying three key factors – Capability, Opportunity, and Motivation – that influence …

Apr 17, 2025 · Developed by Professor Susan Michie, Maartje van Stralen and Robert West in 2011, the COM-B model is a foundational framework that explains behaviour (B) as the result of an interaction …