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  1. Understanding Market Segmentation: A Comprehensive Guide

    Sep 8, 2025 · What Is Market Segmentation? Market segmentation is a powerful strategy by which businesses design and market their products and services more effectively for the results they seek.

  2. What Is Market Segmentation? How It Works, Careers, and More

    Dec 8, 2025 · What is market segmentation? Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, …

  3. What is Market Segmentation? | Definition from TechTarget

    Oct 29, 2024 · Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups. Each group, or segment, shares …

  4. Market Segmentation: Definition, Types, Examples & Guide

    What is meant by market segmentation? 2. The Importance of Dividing a Broad Audience into Specific Groups. 3. How Businesses Benefit from Precise Customer Targeting. 4. Why Is Market …

  5. Market Segmentation: Types, Examples, and Strategies - Semrush

    May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …

  6. What is market segmentation? | Overview and examples

    Feb 6, 2024 · Market segmentation is the process of dividing a broad target market into subsets, or cohorts, of customers who share common characteristics, needs, priorities, and behaviors. The …

  7. Market segmentation — definition, types, and examples

    Apr 27, 2023 · Market segmentation is the practice of grouping customers together based on shared characteristics — including demographic information or common interests and needs. It’s a strategy …

  8. What Is Market Segmentation? Complete Strategy Guide 2026

    6 days ago · What Is Market Segmentation? Market segmentation is the process of dividing a broad target market into smaller, more defined groups of businesses or decision-makers who share similar …

  9. Market Segmentation – Meaning, Basis and Types of Segmentation

    Apr 3, 2025 · Market segmentation divides the complete market set-up into smaller subsets comprising of consumers with a similar taste, demand and preference.

  10. What is Market Segmentation? | Hanover Research

    Apr 28, 2025 · In this blog, we’ll explain what market segmentation is, its benefits, the different types of segmentation, and the steps you can take to implement it successfully. What is Market Segmentation?