Ever wondered why the ALS Ice Bucket Challenge blew up in 2014? First, it tapped into emotions like fun, shock, and purpose. People watching these videos would eagerly wait for the bucket to fall and watch how each person reacted. That’s what made it addictive. Every video had a different reaction, and everyone had their own version, which made it entertaining to watch. Second, every participant nominated three others to do the same. One video turned into three, those three turned into nine, and

Get it wrong you get dunked (ice bucket challenge)