Interesting As Facts by Christopher Kiss on Instagram: "Disney is promoting Percy Jackson and the Olympians with one of the world’s first “living billboards” — a display that sprays real mist and flowing water to mimic a waterfall. This kind of 4D outdoor ad is designed to stop pedestrians in their tracks and blur the line between digital visuals and physical experience. It reflects how studios are evolving marketing to match the scale of franchise launches — especially when reintroducing a majo